NGO "Chorna Galich" approached us with a proposal to organize information provision and advertising support for the first Ukrainian Open Championship of Historical Medieval Battles. This topic is close to the agency LUFA because we have several years of experience in the festivals of medieval culture "Tustan."
The agency took over the work of all the visual accompaniment - from design and advertising to production of badges for participant.
First, we developed the idea. The basis of all visual products should be a great image of fighter who is focused and ready to fight despite the slight fatigue. Fighters' look should be directed "to the audience" and to call for the presence in the championship. "Hero" of the entire campaign became the chairman of the "Chorna Galych" fight club - Yarema Ivantsiv. Thanks to studio photography we received a series of photos:
As a result of discussions with the designer, the photographers' arguments "for" and "against" and opinion of the invited to discuss people, selected snapshot passed for preparation of the layout and printing.
As long as the work on the layouts of printed products (city lights, billboards, posters and flyers) was going on, we involved to the partnership Lviv City Council, Afishalviv.net, Vholos, LvivToday, Zaxid.net, ZIK, Radio "Lvivska Chvyla," Ot-Ot and print studio "PrintStudioGroup". Advertising campaign began with the placing of first city-lights and billboards.
To promote Championship the page on Facebook was intensively used . Ease of this method was in operative getting of wishes and reviews he organization of the championship from potential viewers of competitions. Page has allowed to assess more or less how the event will interest viewers.
Then we gave a press conference. It was attended by about 15 journalists. They were 3 regional radiostations and 3 television channels, news agencies and print media.
Before the championship charters for partners, badges, magnets and T-shirts were designed.
In the championship 39 journalists were accredited: from 6 channels, photographers and bloggers.
Generally the event was attended by about 4 thousand spectators. For the period from 1 to 24 February there was more than 80 references in the media, including 16 TV stories and 15 photo reports.